Brake Pads for Life Deal Offered by Ford Dealerships Worldwide
Ford Retail, a part of the American automaker, Ford, group, recently launched a new scheme that may help individuals purchasing a vehicle to feel more confident in buying a used car over a new car. The new scheme offers free brake pads for life as a part of a package with all used cars. According to recent reports the scheme is in effect throughout the life of the vehicle and follows the vehicle wherever it may go, whether that is to another country or to a new owner, as long as the new brake pads are applied at a Ford vehicle servicing centre. Most schemes such as this one remain only with the vehicle as long as it is owned by the same individual who purchased the vehicle in the package, making this new scheme different and unique in the car industry.
For is hoping to increase its customer retention and also working towards boosting numbers in its workshops with clients brining in their vehicles for servicing more regularly. One of the primary reasons the programme was launched was to respond to the ever-increasing number of vehicles serviced by the company in recent years that were showing signs of serious and even dangerous wear on brake pads.
Representatives from the Ford company indicated that the programme is in response to the economic hardships that many vehicle owners have experienced, causing them to forgo vehicle maintenance on a regular basis. The hope of the company is that by introducing the programme during a tough economic time that more people will bring in their cars for servicing on a regular basis so that potentially serious problems can be fixed before they become a hazard on the road. The certificates now being offered to customers purchasing Ford used cars offer both free brake pads for life and fitting to go with it, for the lifetime of the vehicle. This offer, because it is transferable, is not only of benefit to Ford, but also of benefit to individuals who purchase a used car with the certificate attached and then later sell that vehicle, as the certificate can now be a selling point.
The scheme also provides Ford with other benefits. When an individual comes into the shop for the fitting of new brake pads, if other problems are found, the company believes that the relationship will make individuals more likely to have the additional repairs made in the Ford workshop. The scheme may or may not be successful in this regard as individuals purchasing used cars with additional incentives may not have the resources to pay for repairs in an OEM Ford shop.
Although the scheme will likely drive sales of used Ford vehicles to general consumers, there are some major exclusions that must be considered before purchase. The scheme does not cover commercial vehicles, vehicles that are purchased or leased by a company, vehicles owned by driving schools, contract hire cars, taxi cabs, or those vehicles with ceramic brakes.
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